Battle of Home Finance Apps, Who Reigns Supreme after Mints Exit?

One of the most curious decisions Intuit made was to shut down the ultra popular Mint app in March 2024. The reasoning was to drive consumers into their more profitable Credit Karma brand but for many, it left a sour taste in their mouth. Alternative apps began scooping up the fallout as Mint users continued to see the value in the product even if Intuit did not.

The Players

Luckily for consumers, several companies had been working on competitors to Mint for years as users began seeking alternatives for various reasons. The most prevalent being the obvious priority shift to monetization in the early 2020’s.  Mint pushed financial products on users rather than roll out product enhancements and entice folks to pay for the service which would have arguably been the best direction for Mint. We know this because those on this list are sucessfully doing just that!